Company Issues Going Public
Company Name: Google
|A. Issue Identified |B. Company Responded |C. Outcomes of Company Response |
| | | |
|Excessively complicated Securities and |Google’s prospectus (long and lengthy) went|Google’s unusual method for Initial Public |
|Exchange Commission (SEC) filings. |into great detail about how the company |Offering (IPO) ,”is one for the record |
| |operates, unusual employee benefits i.e.; |books.” (2004) |
| |free meals, doctors, washing machines, and |“Google’s IPO may come down to faith in the|
| |how the Dutch auction process was going to |founders and management team they put in |
| |work. It took several months to file with |place.” (2004) |
| |the SEC along with, “public miscues, | |
| |pricing changes, and enough legalese to | |
| |make a lawyer dizzy…” (2004) | |
Company Name: eBay
|A. Issue Identified |B. Company Responded |C. Outcomes of Company Response |
|Ability to build and run a large public |“The early entrepreneurs had no illusions |When it was all said and done “…the culture|
|company |about their ability to build and run a |survived largely intact.” (Wheelan, 2002) |
|...