McBride Financial Services wants to be the number one provider of low cost mortgage services using current and cutting edge technology in the five states of Idaho, Montana, Wyoming, North Dakota, and South Dakota. However, in order for them to do this they will need to have a sufficient marketing plan in place. The company anticipates achieving equal expenditure and income so that they will break even within six months of starting their operations. They also plan on becoming profitable within one year of operating. They propose to leverage technology to reduce costs and maximize efficiencies for their customers. The company plans on supplying their customers with an efficient and effective processing of mortgage applications from beginning to end.
Since McBride is just starting out, the best plan would be to research what types of customers they can attain and what those customers want and need. This will challenge the company to put the consumer at the core of its plans and to keep the policies and tactics fresh. By offering the customer the solutions they need along with the information they need to make an informed decision, the company can generate value and provide access so the customer can experience the best solution for their needs. The first step would be to understand the market and the customer. Once this is achieved the company can then identify and clarify what the customer values and determine whether or not the company can create these values. As soon as that is achieved the determination of what the customer wants, needs, and values, allows the company to use its resources to fulfill those desires. Next, the company must find ways to deliver the value the customer seeks. And, finally, the company must measure the extent to which the customer value was delivered.
In order for McBride Financial Services to increase their market exposure they will have to use various forms of media to promote the business. They already have several promotions...