McDonald’s and Obesity
【Abstract】In many countries, the worst increases in obesity have occurred in young people.Some opine that fast-food portion sizes are partly to blame. Thus, this paper aims to analysis the problems facing with McDonald’s and positive recommendation for McDonalds’s to implement.
【Keywords】Obesity;Health consciousness; Menu Changes; Reworking its Advertising; Plans for McDonald’s
Contents
1.Introduction
1.1 Definition…………………………………………………………..3
1.2 Background………………………………………………………...3
2. Current Situation ……………………………………………………...4
3 Global Reactions to Obesity …………………………………………...6
4.Problems Facing McDonald’s …………………………………………7
4.1 Health consciousness………………………………………………7
4.2 Relationship with Disney………………………………………….7
5. McDonald’s Approaches to Solve the Problems………………………8
5.1Menu Changes……………………………………………………….8
5.2 Reworking its Advertising…………………………………………10
6. Possible Plans for McDonald’s……………………………………….10
6.1 Short-range Plan………………………………………………….10
6.2 Long-range Plan…………………………………………………..11
7. Conclusion……………………………………………………………12
McDonald’s and Obesity
Introduction
1.1 Definition
Obesity is defined as abnormal or excessive fat accumulation that may impair health.Body mass index (BMI) is a simple index of weight-for-height that is commonly used to classify obesity in adults. It is defined as a person's weight in kilograms divided by the square of his height in meters (kg/m2).The WHO definition is:a BMI greater than or equal to 30 is obesity.BMI provides the most useful population-level measure of obesity as it is the same for both sexes and for all ages of adults. However, it should be considered a rough guide because it may not correspond to the same degree of fatness in different individuals.
1.2 Background
The worldwide incidence of obesity is increasing. In fact a new word "globesity" has now been...