Brand overview
McDonald's Corporation is the largest chain of Hamburger fast food restaurant across the globe, serving at a range of 68 million customers daily in 119 countries. Its headquarter is located in the United States. The company began operation in 1940 as a barbecue restaurant running by Richard and Maurice McDonald and later in the 1948, they restructure and set up their business as a hamburger stand using production line principles. A businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.The achievement is also magnificent, MacDonald is Rank 25 in the Global 500 2013 Rank 18 in the Global 500 2012. Rank 17 in the Global 500 2011. Rank 19 in the Global 500 2010.Rank 12 in the Global 500 2009. Rank 22 in the Global 500 2008. Rank 18 in the Global 250 2007.It has a strong global presence and is considered as a market leader in both the domestic as well as the international markets.It is a global brand that owns 31,000 restaurants serving in 120 countries. Of these 31,000 restaurants at least14,000 restaurants are situated in the United States. It uses economies of scale for reducing the cost, as its huge expansion diversifies the overall risk involved with the economic performance.They own an active children’s charity by the name‘The Ronald McDonald House’. It takes steps in adjusting the Ingredients and product offerings in order to comply with the upgraded health standards deemed necessary by the USDA. It earns revenue by fast food sales as well as a property investor and a franchiser of restaurants.It is recognized as one of the world’s most recognized logo.It is recognized as a socially responsible and community oriented firm.It adapts to the cultural differences regarding the region where the restaurant is set up.It has located itself in major airports, cities, highways, tourist locations, theme parks.It has an efficient food preparation...