MGT 660 Capstone Project Overview
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Creation of a market entry plan,or creation of a market expansion plan, or an M&A plan
The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout your degree program. This final 8 week project (introduced the 1st week of the class) will serve as a culminating project.
Each week, the student will have a specific portionto submit as described in the modules.Prepare each assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
The following is the outline of the Plan that the student is advised to follow as closely as possible. Each topic will address one or few specific competencies or learning outcomes. Each competency will be graded and assessed using the attached rubric.
1. Overview
Describe briefly the context and your organization (500 word maximum).
a) Articulate the vision, mission, and strategy of your organization (or business unit or division).
b) What are the sources of competitive advantage?
c) What is the business opportunity?
Due by the end of Module 1
2. Environmental analysis and Industry Analysis
Using the Segments of the General Environment write the environmental analysis of your Capstone Project (500 word maximum)
a) Incorporate the Five Forces of Competition to help write the Industry analysis of your Capstone Project.
b) Use the CAGE model (if you are entering global or international markets) applicable) to help you write the industry analysis of your Capstone Project.
c) What do you see as being the trends, outlook or forecast for the type of organization that you are writing about in your Capstone Project?
Due by the end of Module 2
3.Marketing Plan for the Capstone Project
Based on the organization you have...