TRIDENT UNIVERSITY
Jonathan M. McClure
Module Five SLP
MGT599 - Strategic Management
Dr. Carr Oduro
May 2, 2013
INTRODUCTION
For those businesses that have a plan in place, wasting time and energy on the planning process and then not implementing the plan is very discouraging. Although the topic of implementation may not be the most exciting thing to talk about, it’s a fundamental business practice that’s critical for any strategy to take hold. The strategic plan addresses the what and why of activities, but implementation addresses the who, where, when, and how. The fact is that both are critical to success. In fact, companies can gain competitive advantage through implementation if done effectively.
STRUCTURE
The Kraft Foods thinks that every people has different ways of absorbing news and information, every people can use different channels, therefore the company must use very different channels to communicate with its employees. The Kraft Foods is relatively very successful in this issue. It uses face-to-face communication activities such as town hall meetings and lunch-and-learn sessions. It has its corporate intranet and internal blog sites. Newsletters, news magazines and e-business updates are also available for employees (http://www.kraftfoodsgroup.com/MediaCenter/index.aspx). The company is also in Facebook. It shares company news. Their community involvement projects and sustainability efforts are announced here. The most important application of it is that some of the Kraft Foods team join to talk about their own areas of expertise to enable information sharing and facilitates internal communication (https://www.facebook. com/Kraft?v=app_110362232350905).
PEOPLE
Kraft has an impressive record of building management bench strength. Not only has the company cultivated its own current leaders, but it has also produced a roster of impressive alumni. Talent that deep does not just happen; it is the result of Kraft's...