MKGT 431 Mini Quiz 12
One of the reasons there is confusion between the marketing plan and the business plan is that
Choose one answer.
| a. For a marketing organization the marketing plan and the business plan may be the same thing. | |
| b. The marketing plan is a subset of the business plan | |
| c. Most business plans address key marketing issues such as sales and customers. | |
| d. These are all reasons why there is confusion between the marketing plan and the business plan for an organization? | |
| e. Both the marketing plan and the business plan cover the same ground, but the business plan addresses non-marketing issues as well. | |
Correct
Marks for this submission: 1/1.
Question2
Marks: 1
The product market growth matrix suggests four strategies based on customers and products. Which of the following is NOT one of the basic strategies suggested by this approach?
Choose one answer.
| a. Differentiation | |
| b. Diversification | |
| c. Market development | |
| d. Product development | |
| e. Penetration | |
Correct
Marks for this submission: 1/1.
Question3
Marks: 1
Which level of the organization is typically responsible for determining the organization's mission and or vision?
Choose one answer.
| a. Corporate level | |
| b. marketing department level | |
| c. Business Unit level | |
| d. mezzanine level | |
| e. Functional area level | |
Correct
Marks for this submission: 1/1.
Question4
Marks: 1
Which of the following statements about an organization's mission statement is FALSE?
Choose one answer.
| a. The mission statement should be vague enough to allow managers to respond to changes in customers or markets. | |
| b. A mission statement is frequently perceives as being inspirational | |
| c. The mission statement is something that only applies at the corporate level | |
| d. The organization's stakeholders should be aware of the...