STARTING AND MANAGING NEW VENTURES
Business Plan- Adhunik Sinchai
Submitted to
Prof. Pradeep Mehra
Prof. Partha Sarthi Roy
Submitted By:
(Group 1, MBA Class of 2016)
Akshat Paliwal (1410120023)
Amarendra Amar (1410120023)
Ankita Gupta (1410120023)
Dipak Singh (1410120023)
Pavas Pandey (1410120023)
Shishir Kumar (1410120023)
Date of submission
19/03/2015
School of Management and Entrepreneurship
Gautam Budh Nagar, U.P., 201314
Table of Contents
Page
Confidentiality Agreement ii
1) Executive Summary 1
2) Company Description 2
Product 2
Long Term Aim of Business 2
Objectives 2
S.W.O.T. Analysis 2
3) Market Analysis 3
Target market 3
Total market valuation 3
Targeted share 3
Market trends 3
Profile of competitors 3
Competitive advantage 4
Benefits to clients 4
4) Marketing/Sales Strategy 5
Income sources 5
Marketing strategy 5
Pricing 5
Advertising and Promotion 5
Sales Strategy 6
5) Research & Development 7
Patents, copyrights and brands 7
Product/Service Development 7
R&D 7
6) Staffing and Operations 8
Management Organisation Charts 8
Staffing 8
Training Plans 8
Operations 8
7) Financial Projections 9
Key Assumptions 10
Profit and Loss Accounts 11
Balance Sheets 12
Cash flow Projections 13
8) Sales Pipeline 14
9) Funding Requirements 15
10) Appendices 16
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of Adhunik.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to Adhunik.
Upon request, this document...