MKT 230 ENTIRE COURSE
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MKT 230 Week 1 CheckPoint Marketing Concepts
MKT 230 Week 1 DQ 1 and DQ 2
MKT 230 Week 2 CheckPoint Decision Time at Qode
MKT 230 Week 2 Assignment Marketing Plan Exercise
MKT 230 Week 3 CheckPoint Consumer Decision Making Process
MKT 230 Week 3 DQ 1 and DQ 2
MKT 230 Week 4 CheckPoint Customer Relationship Management
MKT 230 Week 4 Assignment Target Market Strategy Presentation
MKT 230 Week 5 CheckPoint New Product Development
MKT 230 Week 5 DQ 1 and DQ 2
MKT 230 Week 6 CheckPoint Branding Strategies
MKT 230 Week 6 Assignment Life Cycle Management Analysis
MKT 230 Week 7 CheckPoint Integrated Marketing Communication
MKT 230 Week 7 DQ 1 and DQ 2
MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign
MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity
MKT 230 Week 8 Assignment Sales Promotion Techniques
MKT 230 Week 9 Capstone DQ
MKT 230 Week 9 Final Project Marketing Plan Outline
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MKT 230 Week 7 CheckPoint Integrated Marketing Communication
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CheckPoint: Integrated Marketing CommunicationStrategies
The goal of integrated marketing communication (IMC) istoproduce a unified promotional message that has the customer as its focus. Allpromotional activity, such as media advertising, sales promotion, personalselling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.
Draft a 200- to 300-word responseanswering the following questions:
Howdoes an organization establish an IMC plan?
Whatare some of the different stages a company goes through when developing itsIMCstrategy?
Postyour response as an attachment inthe Assignments link of the ecampus...