MKT 305 WEEK 2 QUIZ 1 CHAPTER 1 & 2

MKT 305 WEEK 2 QUIZ 1 CHAPTER 1 & 2

MKT 305 WEEK 2 QUIZ 1 CHAPTER 1 & 2
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MKT 305 WEEK 2 QUIZ 1 CHAPTER 1 & 2
TRUE/FALSE
1. An understanding of consumer behavior can mean better business for companies, better public policy for governments, and a better life for individuals.
2. While consumer behavior refers to human thought and action, it is not considered a field of study.
3. Consumer behavior can be thought of as the actions, reactions and consequences that take place as the consumer goes through a decision making process, reaches a decision and then uses the product.
4. Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.
5. The basic consumption process begins with the consumer recognizing that he or she wants something new.
6. The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.
7. The final step in the consumption process is satisfaction.
8. An exchange is the acting out of a decision to give something up in return for something of equal value.
9. Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value.
10. Costs involve more that just the price of the product.
11. Benefits are the only result of consumption.
12. Consumer behavior, as a field of study, is a very young field.
13. Consumer behavior has family roots in other disciplines such as economics, anthropology, and psychology.
14. Marketing’s roots in economics are evident in the production and distribution of goods.
15. Psychology is the study of human reactions to their environment.
16. The subdisciplines of psychology that are highly relevant to consumer behavior are social psychology and experimental psychology.
17. Anthropology focuses on the thoughts,...

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