MKT 305 WEEK 4 QUIZ 3 CHAPTER 5 & 6
TO purchase this tutorial visit following link:
http://mindsblow.com/product/mkt-305-week-4-quiz-3-chapter-5-6/
Contact us at:
SUPPORT@MINDSBLOW.COM
MKT 305 WEEK 4 QUIZ 3 CHAPTER 5 & 6
TRUE/FALSE
1. Motivations are the inner reasons or driving forces behind human actions as consumers are driven to address real needs.
2. Human motivations are oriented toward two key groups of behavior: steady-state and self-improvement.
3. Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream.
4. Self-improvement motivations drive behaviors aimed at changing one’s current state to a level that is more ideal.
5. Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.
6. In Maslow’s hierarchy of needs, safety and security needs are basic needs for survival such as food and drink.
7. Esteem needs are needs for personal fulfillment.
8. Utilitarian motivation is a desire to acquire products that can be used to accomplish things.
9. Secondary motivation involves a desire to experience something personally gratifying.
10. Drinking soft drinks because one really likes the taste is driven by hedonic motivations.
11. Going to a trendy, new restaurant is most likely driven by hedonic motivations.
12. Consumer involvement represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act.
13. An intervening variable is one that changes the nature of a relationship between two other variables.
14. Product involvement means that some product is expensive and presents high potential risk for consumers.
15. Cleaning products and personal hygiene products like toothpaste and soap are best described as low involvement products.
16. Consumers with very high involvement in some product category are called market mavens.
17. Shopping involvement represents the...