MKT 305 WEEK 5 QUIZ 4 CHAPTER 7

MKT 305 WEEK 5 QUIZ 4 CHAPTER 7

MKT 305 WEEK 5 QUIZ 4 CHAPTER 7
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MKT 305 WEEK 5 QUIZ 4 CHAPTER 7
TRUE/FALSE
1. According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.
2. “I really like my Suburu” is an example of the belief component of attitudes.
3. According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive.
4. The utilitarian function of attitudes is based on the concept of reward and punishment.
5. The knowledge function of attitudes allows consumers to simplify decision making.
6. The utilitarian function of attitudes works as a defense mechanism for consumers.
7. The elaboration likelihood approach to attitude suggests that affect, behavior, and cognition form in a sequential order.
8. According to the high-involvement hierarchy, beliefs about products are formed last.
9. The hierarchy of effects in the low-involvement hierarchy is affect-behavior-belief.
10. Impulse purchases can be explained from the behavioral influence hierarchy.
11. The behavioral influence hierarchy suggests that behavior occurs without either beliefs or affect being strongly formed beforehand.
12. The attitude-toward-the-object (ATO) model proposes that three key elements must be assessed to understand and predict a consumer’s attitude: affect, behavior, and cognition.
13. The attitude-toward-the-object (ATO) model is a multiattribute approach.
14. In the attitude-toward-the-object (ATO) model, the belief ratings (b) do not vary across the brands under consideration.
15. The ATO approach is known as a compensatory model because poor ratings on one attribute can be compensated for by higher ratings on another attribute.
16. Attitude-behavior consistency refers to the extent to which a...

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