MKT 305 WK 2 QUIZ 1 CHAPTER 1 & 2
To purchase this visit here:
http://www.coursehomework.com/product/mkt-305-wk-2-quiz-1-chapter-1-2/
Contact us at:
help@coursehomework.com
MKT 305 WK 2 QUIZ 1 CHAPTER 1 & 2
MKT 305 WK 2 Quiz 1 Chapter 1,2
TRUE/FALSE
1. An understanding of consumer behavior can mean better business for companies, better public policy for governments, and a better life for individuals.
2. While consumer behavior refers to human thought and action, it is not considered a field of study.
3. Consumer behavior can be thought of as the actions, reactions and consequences that take place as the consumer goes through a decision making process, reaches a decision and then uses the product.
4. Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.
5. The basic consumption process begins with the consumer recognizing that he or she wants something new.
6. The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.
7. The final step in the consumption process is satisfaction.
8. An exchange is the acting out of a decision to give something up in return for something of equal value.
9. Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value.
10. Costs involve more that just the price of the product.
MKT 305 WK 2 QUIZ 1 CHAPTER 1 & 2
To purchase this visit here:
http://www.coursehomework.com/product/mkt-305-wk-2-quiz-1-chapter-1-2/
Contact us at:
help@coursehomework.com
MKT 305 WK 2 QUIZ 1 CHAPTER 1 & 2
MKT 305 WK 2 Quiz 1 Chapter 1,2
TRUE/FALSE
1. An understanding of consumer behavior can mean better business for companies, better public policy for governments, and a better life for individuals.
2. While consumer behavior refers to human thought and action, it is not considered a field...