MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
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MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
MKT 305 WK 3 Quiz 2 Chapter 3,4
TRUE/FALSE
1. Perception refers to a change in behavior resulting from the interaction between a person and a stimulus.
2. Comprehension refers to a consumer’s awareness and interpretation of reality.
3. Learning can occur without even trying.
4. Perception represents a subjective reality.
5. The first stage of the perceptual process is comprehension.
6. The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention.
7. Sensation describes a consumer’s immediate response to information.
8. Attention is the purposeful allocation of information-processing capacity toward developing an understanding of something.
9. Comprehension is the consumer’s attempt to derive meaning from information received.
10. Consumer perception involves two phases: sensing and organizing.
MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
To purchase this visit here:
http://www.coursehomework.com/product/mkt-305-wk-3-quiz-2-chapter-3-4/
Contact us at:
help@coursehomework.com
MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
MKT 305 WK 3 Quiz 2 Chapter 3,4
TRUE/FALSE
1. Perception refers to a change in behavior resulting from the interaction between a person and a stimulus.
2. Comprehension refers to a consumer’s awareness and interpretation of reality.
3. Learning can occur without even trying.
4. Perception represents a subjective reality.
5. The first stage of the perceptual process is comprehension.
6. The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention.
7. Sensation...