MKT 310 WK 11 FINAL EXAM
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MKT 310 WK 11 FINAL EXAM
MKT 310 WK 11 Final Exam
1) Any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm is ________.
A) advertising
B) public relations
C) retail promotion
D) the retail communication channel
2) The four elements of ________ are advertising, public relations, personal selling, and sales promotion.
A) communication
B) selling
C) communication channel
D) promotion
3) Which form of promotion has media payment, a nonpersonal presentation, out-of-store mass media, and an identified sponsor?
A) sales promotion
B) advertising
C) public relations
D) personal selling
4) Which retailer has the highest dollar advertising expenditures among U.S. retailers?
A) Sears Holding
B) McDonald's
C) Atlantic & Pacific Tea Company
D) General Motors Cooperative Dealer Association
5) A major difference between the advertising strategies of retailers and manufacturers is that retailers ________.
A) are more prone to use broadcast media than manufacturers
B) typically have broader geographic target markets
C) have more geographically concentrated target markets than manufacturers
D) are more concerned with image-related advertising
MKT 310 WK 11 FINAL EXAM
To purchase this visit here:
http://www.coursehomework.com/product/mkt-310-wk-11-final-exam/
Contact us at:
help@coursehomework.com
MKT 310 WK 11 FINAL EXAM
MKT 310 WK 11 Final Exam
1) Any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm is ________.
A) advertising
B) public relations
C) retail promotion
D) the retail communication channel
2) The four elements of ________ are advertising, public relations, personal selling, and sales promotion.
A) communication
B) selling...