MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4
To purchase this visit here:
http://www.coursehomework.com/product/mkt-315-wk-3-quiz-2-chapters-3-4/
Contact us at:
help@coursehomework.com
MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4
MKT 315 WK 3 Quiz 2 Chapters 3,4
MULTIPLE CHOICE
1. For channel managers, which of the following is a variable in the external environment?
a. Interest rates
b. Emerging competitors
c. Birth rates
d. Inflation rates
e. All of the above
2. For the channel manager, the external environments can be ranked, from most important to least important, as:
a. Economic, competitive, sociocultural, technological, legal.
b. Legal, competitive, technological, economic, sociocultural.
c. Economic, legal, competitive, technological, sociocultural.
d. There is no single sequence for all industries at all times.
e. All are equally important.
3. The channel manager must analyze the external environment in terms of its impact on:
a. Target markets.
b. Facilitating agencies.
c. Intermediaries.
d. All channel participants.
e. Retailers and brokers.
4. Adam Page, channel manager at Wood Products, Inc., read in this morning’s paper that two large Midwest furniture retailing chains had merged. Page needs to recognize the potential impact of this change in the external environment on all of the following except:
a. Wood Products, Inc.
b. Public warehouses, trucking firms, and other Midwest facilitating agencies.
c. All Midwest furniture retailers.
d. Consumers.
e. The change in interest rates on business loans.
5. According to the text, the most pervasive and obvious environmental force affecting managers in all kinds of business and nonbusiness organizations has been:
a. Economic environment.
b. Sociocultural environment.
c. Competitive environment.
d. Legal environment.
e. Technological environment.
6. By the close of the 20th century, it was said about recessions that:
a. There would be more recessions in the future and they would be...