MKT 315 WK 9 QUIZ 7 CHAPTER 14
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MKT 315 WK 9 QUIZ 7 CHAPTER 14
MKT 315 WK 9 Quiz 7 Chapter 14
MULTIPLE CHOICE
1. Which of the following is a false statement about the Deere & Company and its independent dealers?
a. John has nearly 3000 independent dealers.
b. John Deere's new CEO, Robert Lane, says its dealers are part of the Deere family and can never be replaced.
c. Dealers need to achieve targeted levels of sales.
d. John Deere dealers are needed to proved technical service to their customers.
e. The Dealers are part of the logistical programs to provide parts to John Deere customers.
2. According to the text, the evaluation of channel member performance is:
a. Of less importance than employee evaluation.
b. More important than employee evaluation.
c. Of equal importance to employee evaluation.
d. Easier to do than employee evaluation.
e. Done far more frequently than employee evaluation.
3. Which of the following is not a factor affecting the scope and frequency of channel member evaluations?
a. The level of expertise of the channel managers
b. Relative importance of channel members
c. Degree of manufacturer’s control over the channel members
d. Nature of the product
e. Number of channel members
4. The degree of control the manufacturer has over its channel members plays __________ in determining the scope and frequency of its evaluation of channel members.
a. a major role
b. a very little role
c. no role at all
d. the most important role
e. the least important role
5. Manufacturers can obtain detailed sales data from channel members more readily if they have:
a. A weak market position.
b. A contractual agreement.
c. EDI.
d. A computer network linking all channel members.
e. A manager with a referent power base.
6. Generally, the greater the degree of control the manufacturer has...