MKT 421 Final Exam Guide (New)
For more course tutorials visit
www.uopmkt421.com
29 More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
..........................................................................................................................................................................
MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW)
For more course tutorials visit
www.uopmkt421.com
Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan.
Format your paper and presentation consistent with APA guidelines.
..........................................................................................................................................................................
MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (New)
For more course tutorials visit
www.uopmkt421.com
Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
• A description of blue ocean strategy and its importance
• A product or service that might be considered a blue ocean move and why
• An alternative red ocean move for the same product or service along with the pros and cons of that strategy
..........................................................................................................................................................................
MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New)
For more course tutorials visit...