MKT 421(NEW) UOP COURSE TUTORIAL-SHOPTUTORIAL

MKT 421(NEW) UOP COURSE TUTORIAL-SHOPTUTORIAL

MKT 421 Week 1 Individual Assignment Paper (New)

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Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are passionate about this brand.
• Respond to the following questions:
o Is the company successful in building loyal customer relationships across different groups?
o Why or why not?
• Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.



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MKT 421 Week 3 Individual Assignment Map (New)

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This tutorial contains 2 different papers
Review “perceptual mapping” located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation....

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