MKT 421 Week 1 Individual Assignment Paper (New)
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Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are passionate about this brand.
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MKT 421 Week 2 Individual Assignment Market (New)
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Select a company currently experiencing marketing changes.
Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix:
• Each of the four P’s should be addressed on its own slide.
• The final slide should analyze the changes this company is experiencing and the driving forces behind
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MKT 421 Week 3 Individual Assignment Map (New)
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This tutorial contains 2 different papers
Review “perceptual mapping” located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
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MKT 421 Week 4 Individual Assignment Blue (New)
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Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
• A description of blue ocean strategy and its importance
•...