MKT 431 Business Opportunity Paper
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Select an industry from the following list and develop a business idea for that industry:
Apparel
Food and Beverage
Telecommunications
Home improvement
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MKT 431 Entire Course
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Resources: University Library, Internet
Select an industry from the following list and develop a business idea for that industry:
Apparel
Food and Beverage
Telecommunications
Home improvement
Technology
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MKT 431 Ethics and Product Consumption Paper
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Select a company with a reputation for ethical business practices.
Write a 750- to 1,050-word paper in which you complete the following:
Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
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MKT 431 Memo to Business Partners
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Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 1,050- to 1,400-word memo to your prospective business partners in which you complete the following:
Describe the...