MKT 431 Entire Course
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MKT 431 Week 1 Individual Assignment Business Opportunity Paper (2 Papers)
MKT 431 Week 2 Team Assignment Trends and Conditions Paper (2 Papers)
MKT 431 Week 3 Individual Assignment Niche MARKETING and Customer Involvement Presentation (2 Presentation)
MKT 431 Week 4 Team Assignment Memo to Business Partners (2 Papers)
MKT 431 Week 5 Team Assignment Marketing YOUR BUSINESS Paper (2 Papers)
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MKT 431 Final Exam Guide
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FINAL EXAM MKT431 (10 points) – Fill in the Blank
Student’s Name _____ ____________________
1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________.
2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one individual to another, then to another—the oldest method of MARKETING in a snail-mail world.
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MKT 431 Week 1 Individual Assignment Business Opportunity Paper
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This Tutorial contains 2 Different Papers
Individual
Business Opportunity Paper
Resources: University Library, Internet
Select an industry from the following list and develop a business idea for that industry:
Apparel
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MKT 431 Week 2 Team Assignment Trends and Conditions Paper
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This Tutorial contains 2 Different Papers
Trends and Conditions Paper
Resources:...