MKT 435 All Assignments
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MKT 435 Week 1 Consumer Behavior and Marketing Paper
MKT 435 Week 2 Porsche Case Study
MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
MKT 435 Week 3 How Attitudes are Influenced
MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy
MKT 435 Week 4 Examine a Communication Tool
MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy
MKT 435 Week 5 Consumer Decision Making Process Analysis
MKT 435 Week 1 Consumer Behavior and Marketing Paper
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Choose a company with which you are familiar.
Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.
Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy?
Discuss each example you found using specific information.
Include a screenshot or copy of the marketing pieces you examined.
Format the paper consistent with APA standards
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MKT 435 Week 2 Porsche Case Study
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Read the Porsche case study found in Consumer Behavior on pages 52-53.
Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length.
Format the paper consistent with APA standards.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 3 How Attitudes are Influenced
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