MKT 438 Entire Course
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
MKT 438 Week 1 DQ 1
MKT 438 Week 1 DQ 2
MKT 438 Week 1 DQ 3
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
MKT 438 Week 2 DQ 1
MKT 438 Week 2 DQ 2
MKT 438 Week 2 DQ 3
MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper
MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
MKT 438 Week 3 DQ 1
MKT 438 Week 3 DQ 2
MKT 438 Week 3 DQ 3
MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis
MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation
MKT 438 Week 4 DQ 1
MKT 438 Week 4 DQ 2
MKT 438 Week 4 DQ 3
MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary
MKT 438 Week 5 Final Exam
MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)
MKT 438 Week 5 DQ 1
MKT 438 Week 5 DQ 2
MKT 438 Week 5 DQ 3
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MKT 438 Final Exam Guide
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Complete the Final Examination.
1. The objective of public relations is to sell:
2. The R-A-C-E approach to defining public relations includes the following components:
3. The job of public relations professional is very much that of an “interpreter,” where he interprets:
4. Which of the following trends contributed to the evolution of public relations in the United States?
5. Public relations goals must be defined by:
6. Morale at the company was low after a series of severe firings. “I’ve got just the thing to get morale back up again,” said Darren, the firm’s public relations director. “We’ll start an employee television program. We start filming...