MKT 441 Week 1 Individual Assignment The Importance of Market Research
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Resources: University Library, Internet
Select an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:
• Define market research.
• If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.
• If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.
Format your paper consistent with APA guidelines.
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MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis
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Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):
Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:
• Describe the situation discussed in the case.
• Identify the key issues for the organization in your selected case.
• Discuss possible ways the organization might address these issues.
• Based on your analysis of the case, explain the value of market research in the global community.
Format your paper consistent with APA guidelines.
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MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and...