MKT 441

MKT 441

MKT 441 Complete Class

MKT 441 Complete Class NO DQ's

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MKT 441 Week 1 Individual The Importance of Marketing Research
 
Select an organization with which you are familiar.
 
Prepare a 700 to 1050 word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper address the following:
Define market research.

If your selected organization uses marketing research, identify the different types of marketing research it uses and describe their importance to the organization.If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization. Be sure to properly cite your references.

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MKT 441 Week 2 Individual Global Market Research Case Study Analysis

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Read Case 3-2, “Sperry/MacLennan Architects and Planners,” located at the end of Chapter 3 in the text, Marketing Research, by Aaker, Kumar, and Day. Prepare a 1050 to 1400 word case study analysis of the case. Be sure to address the following in your analysis:
Describe the situation discussed in the case. 
Identify the key issues for the organization in your selected case.
Discuss possible ways in which the organization can address these issues.
Based on your analysis of the case, explain the value of market research in the global community....

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