MKT 447 Entire Course
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MKT 447 Week 1 Individual Advertising Past and Present Paper
MKT 447 Week 1 DQ 1
MKT 447 Week 1 DQ 2
MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief
MKT 447 Week 2 DQ 1
MKT 447 Week 2 DQ 2
MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper
MKT 447 Week 3 DQ 1
MKT 447 Week 3 DQ 2
MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper
MKT 447 Week 4 DQ 1
MKT 447 Week 4 DQ 2
MKT 447 Week 5 Individual Future Trends in Advertising Paper
MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation
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MKT 447 Final Exam Guide
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Multiple Choice: Choose the correct response for the following questions.
1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is:
2. Which of the following is the best example of a tangible good?
3. In commercials for Wal-Mart, satisfied customers explain why they like to shop at the retail store. The people in these commercials describe how Wal-Mart provides a one-stop shopping place for them and how they like saving time as well as money by shopping at Wal-Mart. In terms of the message dimensions, the Wal-Mart ad is an example of a(n) _______message.
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MKT 447 Week 1 DQ 1 and DQ 2
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What is advertising? How does it differ from marketing? How does your company, or a company...