MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper
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Week 5 Team Assignment
I thought the breakdown could be as follows:
1. Executive Summary and Introduction
2. Opportunity Analysis Alicia
3. Market Assessment and Strategy / Integrated Marketing Communications Objective
4. Advertising / Sales / PR
5. Evaluation and Conclusion / Post Final
I know that we can integrate some information from our previous team paper and ppt. It might also help if we post our individual papers from Week 4 since we had to write about NikeiD as well. Any thoughts?
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MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper
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Use the product or service that your Learning Team selected in the Integrated Marketing Discussion in Week Two.
Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. Rank your four marketing options from 1 to 4, with 1 being the best alternative and 4 being the least effective alternative, in your estimation.
Include the following in your paper:
Evaluate the strengths and weaknesses of each of the four communication venues, and justify your rankings and your choices based on the target market and the competition. (6 points)
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MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper
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