MKT 498 Week 1 DQ 1
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What is integrated marketing?
What is the value of integrated marketing in today’s business environment?
How is integrated marketing different from traditional marketing?
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MKT 498 Week 1 DQ 2
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What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?
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MKT 498 Week 1 DQ 3
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What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.
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MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper
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Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points)
In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper:
If the company has an integrated marketing plan,...