MKT 500 Assignment 1 Part A (Your Marketing Plan)
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Executive Summary
This is a marketing plan for Fresh Drinks Company. Fresh Drinks is a company in the soft drink industry. It manufactures non-carbonated soft drinks. The company operates in a dynamic business environment. The political, economic, social-cultural, legal, technological, and competitive forces affect the activities of the company. Particularly, changes in the health lifestyles of consumers play a great role in the marketing plan of the company. The marketing plan targets a wide range of consumers. However, the ageing population and people with obesity are a significant target market for the company. The company’s products are favourable to their health. Furthermore, the branding strategy of the company focuses on health issues. This makes the company distinct in the market as it offers products that are commensurate to the current needs of the customers. This approach to the market would assist the company to gain a larger market share of the ageing population and the sick. Increase in market share would increase the company’s revenues, and ultimately profitability of the company. Consequently, there will be high r ...
MKT 500 Assignment 1 Part A (Your Marketing Plan)
IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download
http://acehomework.com/MKT-500-Assignment-1-Part-A-Your-Marketing-Plan-453454321.htm
If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com
Executive Summary
This is a marketing plan for Fresh Drinks Company. Fresh Drinks is a company in the soft drink industry. It manufactures non-carbonated soft drinks. The company operates in a dynamic business environment. The...