MKT 505 ASSIGNMENT 3
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MKT 505 ASSIGNMENT 3
MKT 505 Assignment 3 - Entry Plan into International Market
This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.
Note: Do not use a company from a previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the global company that you have chosen:
• - Company Profile (History & Analysis)
• - Product(s)
• - Financial Status
• - Market Position
• - Analysis of current global operating environments
• - Integrated marketing communication (IMC) Strategy
• - Strengths and Weaknesses Analysis
• - Sustainable Competitive Advantage(s) enjoyed by the firm
• - Sources of funds for the project
• - Pro-Forma Balance Sheet & Income Statement for five (5) years
• - Cash-Flow Statement
Note: You may also use the following resource for your research:§Financial profiles for global companies:
(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you:
1. 1. Choose a country into which the company you selected may expand.
Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).
2. Develop a brief profile of the country that you have chosen. The summary should include:
a) Geographic and historical data regarding international business
b) Political and legal environment for conducting international business
c) Business customs and practices
d) Economic environment
e) Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP,...