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MKT 506 ENTIRE COURSE STRAYER LATEST
MKT 506 Week 3 Assignment 1 – Strayer
Assignment 1: Marketing Models
Due Week 3 and worth 150 points
Write a five to six (5-6) page paper that addresses the following.
1. Develop an argument regarding the significance of marketing to organizational success in the 21stcentury.
2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
4. Use at least three to four (3-4) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.
MKT 506 Week 4 Assignment 2 – Strayer
Assignment 2: Advertisements to Compare
Due Week 4 and worth 150 points
Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.
Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:
1. Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.