MKT 575 Entire Course (UOP)
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MKT 575 Week 1 DQs
MKT 575 Week 1 Assignment Identify the Macro Environment
MKT 575 Week 2 Assignment Marketing Plan Evaluation
MKT 575 Week 3 Reflection
MKT 575 Week 3 Assignment Case Study
MKT 575 Week 4 DQs
MKT 575 Week 4 Assignment Case Study
MKT 575 Week 5 Assignment Keurig Case Study
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MKT 575 Week 1 Assignment Identify the Macro Environment (UOP)
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Consider a company with which you are familiar. Review its corporate website.
Write a 350- to 700-word paper in which you discuss how these align with the current issues facing organizations from a macro-environment standpoint. Identify the company’s mission, goals, and marketing goals. Are the company’s vision, mission goals, and marketing goals adequate or lagging based on today’s environmental issues? Consider the following:
Economic
Political
Legal
Social
Cultural
Technological positions
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MKT 575 Week 5 Assignment Keurig Case Study (UOP)
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Review the Case 6-7: Keurig Inc. in “Cases for Part Six” of Strategic Marketing.
Write a 1,400- to 2,100-word paper in which you complete the following:
Discuss the appropriateness of distribution and channel strategies used for consumer sales.
Review the pricing strategies for consumer sales. Are these strategies appropriate in today’s market? How would you change them?
What kind of promotions for consumer sales does Keurig have? Are these appropriate? Recommend changes or additions.
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