MKT 575 Entire Course
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MKT 575 Week 1 DQs
MKT 575 Week 1 Assignment Identify the Macro Environment
MKT 575 Week 2 Assignment Marketing Plan Evaluation
MKT 575 Week 3 Reflection
MKT 575 Week 3 Assignment Case Study
MKT 575 Week 4 DQs
MKT 575 Week 4 Assignment Case Study
MKT 575 Week 5 Assignment Keurig Case Study
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MKT 575 Week 2 Assignment Marketing Plan Evaluation
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Faculty will assign a case study from the textbook for your Learning Team. Your team will function as a consultant to the company you choose to review. Your goal as a consultant is to evaluate the company’s current marketing plan and recommend changes.
Write a 2,100- to 2,800-word paper in which you identify the vision, mission, goals, and corporate strategy of your client’s current marketing plan. Complete the following:
Analyze the macro-environment surrounding your client industry. Be sure to consider economic, political, legal, social, cultural, and technological environments.
Discuss the industry, market, and competitors your client is facing.
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MKT 575 Week 3 Reflection
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Discuss innovation and new-product strategies, customer relationships and strategic alliances, and branding strategies. Your discussion should include the topics you are comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field.
Prepare a 350- to 1,050-word paper detailing the findings of your...