MKT 578 Entire Course
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MKT 578 Week 1 DQs
MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper
MKT 578 Week 2 DQs
MKT 578 Week 3 Learning Team Reflection
MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper
MKT 578 Week 3 DQs
MKT 578 Week 4 Learning Team Reflection
MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper
MKT 578 Week 4 DQs
MKT 578 Week 5 Learning Team Project Public Relations Planning Paper
MKT 578 Week 5 DQs
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MKT 578 Week 2 Learning Team Project Problem Framing Paper
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Resource: University of Phoenix Material: Public Relations Learning Team Project
Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it.
Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:
Provide a brief background of the selected organization, including its products, services, and customers.
Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign.
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MKT 578 Week 3 Individual Assignment Public Relations Paper
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Resource: Week Two Problem Framing Paper
Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference.
Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign.
Identify the perceived needs of each of the stakeholder...