Company G
3-Year Marketing Plan
Assessment Code: MKT1
Student Name: Catherine Everett
Student ID: 000276052
Date: February 23, 2013
Mentor Name: Janie Chromcak
Table of Contents
Introduction. 3
Mission Statement 3
The Product 3
Consumer Product Classification. 3
Target Market 3
Competitive Situation Analysis. 3
Analysis of Competition using Porter’s 5 Forces Model 3
SWOT Analysis. 4
Strengths. 5
Weaknesses. 5
Opportunities. 5
Threats. 6
Market Objectives. 7
Product Objective. 7
Price Objective. 7
Place Objective. 7
Promotion Objective. 7
Marketing Strategies. 8
Product Strategies. 8
Price Strategies. 8
Place Strategies. 8
Promotion Strategies. 8
Tactics and Action Plan. 9
Product Action Plan. 9
Price Action Plan. 9
Place Action Plan. 9
Promotion Action Plan. 9
Monitoring Procedures. 10
Introduction
Company G offers affordable every day solutions to improve the lives of the consumer. The company has created a niche in the industry by creating new and high demand electronics. Company G strived in meeting the goal of guaranteeing customer satisfaction. We firmly believe our latest product – Talking Cookbook – will allow customer to enjoy cooking and make meal preparation a lot of fun.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
Talking Cookbook will make preparing a meal easier. The size of a standard 7 inch electronic tablet, finding storage space or making room on the counter for the cookbook just got simpler as well. The 16 gigabyte hard drive containing over 5,000 recipes ranging from simple drink recipes to elaborate entrees similar to those found in many 5 star restaurants also allows the customer to add family favorites for easy access.
Browse recipes and tap an ingredient you need to buy. It will automatically be added to a grocery...