MKTG 420 All Quizzes Week 2, 4, 6
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MKTG 420 Week 2 Quiz
1. Question: (TCO 1) Which of the following are considered to represent some key customer changes occurring today?
2. Question: (TCO 1) The integration of communications technology in sales, is more commonly known as which of the following?
3. Question: (TCO 1) Having a good understanding of the industry and the strengths and weaknesses of the organization, are aspects of which of the following competencies?
4. Question: (TCO 2) The most effective way to close a sale and to get the customer's signature on the order form is generally through which of the following?
5. Question: (TCO 2) Personal selling has many advantages over the other promotional tools. For instance, personal selling is which of the following?
6. Question: (TCO 2) The most important part of the salesperson's job is which of the following?
7. Question: (TCO 3) A key aspect of managing time effectively is which of the following?
8. Question: (TCO 3) Developing a plan for how you want your customers to perceive your product is referred to as which of the following?
9. Question: (TCO 3) Which of the following are examples of commonly used organizational goals?
10. Question: (TCO 3) When the Scott Paper Company switched its focus to improving its profitability, which of the following were logical salesforce consequences?
MKTG 420 Week 4 Quiz
1. Question: (TCO 4) Which form of salesforce organization is expected to increase in popularity the most over the next five years?
2. Question: (TCO 4) Reason(s) for the growing popularity of telemarketing include which of the following?
3. Question: (TCO 4) The main objective of developing a strategic account program is to do which of the following?
4. Question: (TCO 4) Which of the following are examples of functional specialists?
5. Question: (TCO 5) Recruiting salespeople from one's...