MKTG 522 Complete Course Project (Marketing Plan)
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Course Project - Final Marketing Plan Submission
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion
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MKTG 522 Week 1 Course Project Marketing Plan Topic
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Course Project
This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plan tab in Course Home for the full details.
Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing.
Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your marketing plan. Also, see the Sonic Marketing Plan Example and Exercises in the Appendix of your Kotler textbook. The questions asked in the exercises may help you further develop your marketing plan.
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MKTG 522 Week 1 DQ 1 (Market Research)
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Name the six steps in the marketing research process as discussed in the Kotler text.
Why is it important to include all of these steps in the research process?
Why is the first step the most important?
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MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)
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Why is it important for a company to have a well written mission statement?
What key...