MKTG 522 Complete Course Project (Marketing Plan)
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Course Project – Final Marketing Plan Submission
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
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MKTG 522 Week 1 Course Project Marketing Plan Topic
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Course Project
This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plantab in Course Home for the full details.
Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing.
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MKTG 522 Week 2 Course Project Marketing Plan (Draft 1)
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Course Project – Marketing Plan Submission #1
This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.
In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
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MKTG 522 Week 4 Course Project Marketing Plan (Draft 2)
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