Economics for Business
EC1008
“Portfolio”
Content
Introduction 3
Task A 4
1. How to monitor Macro and Mirco environment to help in decision making process 4
2. Macro environment 5
3. Micro environment 6
Task B 7
What Does Market Penetration Mean? 8
Task C 9
Conclusion 10
References
Introduction
Type: Private
Founded: 1913
Founder(s): Lionel Martin, Robert Bamford
Headquarters: Gaydon, England
Key people: Dr. Ulrich Bez, CEO Marek Reichman, Director of Design
Industry: Automotive
Products: Automobile
Owner: David Richards, John Sinders Investment DarAdeem Investment
Born in England, Aston Martin makes cars that proves performance and discreet British elegance. The manufacturer's lineup is tiny and extremely particular; you'll only find luxury sports cars on the Aston Martin roster. the brand has made an incredible name for itself, and is known worldwide Aston Martin in 1914 founded by Lionel Martin and Robert Bamford . The brand took its name from co-founder Martin and the Aston Clinton Hill Climb, where the duo's Singer cars had competed.
Aston Martin was known in racing circles. By the 1920s, the brand had made its first appearance overseas, participating in the French Grand Prix; it also participated in the Le Mans 24-hour race.
The postwar years saw the brand change hands once again. Aston Martin was sold to David Brown, an industrialist with a successful tractor company. After purchasing the company in 1947, he set his sights on developing new models.
1-Macro environment
Larger societal forces that affect the whole macro environment as: demographics, economic, natural technological, political and cultural forces.
2-Micro environment
Forces into the company that affect its ability to serve its customers, the company, suppliers, marketing channel firms, customer markets, competitors and publics, which combine to make up the company’s value deliver system.
3-How to...