Name ID
Laurana Rakau S11059239
Christine Kapalu S11044516
Ailyn Melsul S11021294
Avneel Prasad S11065951
Table of Contents
I) Executive Summary 5
II) Introduction – Business Description 5
III) Literature Review 8
IV) Product Description 11
Trademark and Logo 11
Product Benefits 11
Products Brief 12
Detailed Process of Delivering Service 12
Guest Pick-Up at Mystery Island 12
Welcome by the Keamu Juggernaut Captain and staff 12
Catamaran trip to Port Patrick 13
Arriving at Port Patrick 13
Package 1- Snorkelling with the turtles tour 14
Package 2- Village and Historical tour 14
Package 3- Trekking and Waterfall tour 16
Ready for Departure 16
The Keamu Juggernaut (Catamaran) Details 17
V) Marketing Plan 18
Situational Analysis 18
Company Analysis 18
Customer Analysis 20
Market Size and Trends 21
Product Market Match 23
Competitor Analysis 24
Competitor Strengths 26
Competitor Weaknesses 26
Collaborators 27
PESTLE Analysis 28
Selected Marketing Strategy 32
Product 32
Price 32
Distribution (Place) 34
Promotion 34
Marketing Budget(AU$) 36
VI) Government Regulations 37
The Vanuatu Maritime ACT, (CAP. 131) 37
The Environmental Management and Conservation Act (Cap 283) 38
VII) Sustainability Practices 39
Sustainability Missions 39
Sustainable Conservation Projects in Vanuatu 39
Vanuatu Eco Tourism: Minimal Environmental Impact 39
Sustainable Tourism Development in Vanuatu 39
Community Involvement in Vanuatu Tourist Industry 39
Environmental Education Projects in Vanuatu 39
Mystic Keamu Tours Responsible Tourism Code of Conduct 40
Eco tourist’s code of conduct 40
VIII) Human Resources Requirements 42
Who do we need? 42
Job Descriptions 42
Hiring Process 44
Organisational chart 45
Training 45
Human Resource Salary Budget Detail 46
Competitive in benefits and wages offed to staff 46
Key players in management 47
Executive Officer (Marketing and Sales)/ CEO 47
Executive...