Nike franchises Case Study

Nike franchises Case Study

  • Submitted By: mpostman
  • Date Submitted: 05/30/2013 9:59 AM
  • Category: Business
  • Words: 743
  • Page: 3
  • Views: 206

Nike is probably one of the most known franchises worldwide that sells both men, women, youth sportswear. Nike is also known for its sports equipment, sneakers and clothing. The name “Nike” was originated from the Greek goddess of victory. Nike’s slogan still till this day is “Just do it”. Nike, Inc was started by Phil Knight and Bill Bowerman in 1978. Before Nike was founded it was called Blue Ribbon Sports. Phil Knight worked as an accountant trying to get his shoe company off the ground and sensed an opportunity. Phil Knight then went to Japan after grad school and contacted a Japanese firm or sweatshop to make athletic shoes and ship them to the United States. Blue Ribbon Sports received a couple hundred shoes from the factory that Phil Knight stored in his basement. Phil Knight went to a track meet one day and met Bill Bowerman who wanted to invest in the company equally. Phil had his sights set on big things, from selling track shoes out of the back of his car to becoming a multinational corporation but that’s not all.
Nike still today gets allegations for child labor and abuse at these sweatshops. Most of these factories that are alleged are located in Asia; some countries are Pakistan, Indonesia, and Taiwan. Nike doesn’t make any of its products in United States of America! All of their shoes are exported through these sweatshops. If you are wondering who makes all Nikes products, it’s the poor children of these third world countries.
Child labor is the employment for children that exploits and interferes with their childhood and school. Sometimes the children of these third world countries have no chose but to work for these factories. They are forced to work even if they didn’t want to. The factories have strict conditions for their workers such as no talking policy. Also access to toilets, clean water and breaks are limited or most of the time prohibited. Imagine working a twelve hour shift and you can’t talk to the person sitting right next to...

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