Contents
Introduction 2
History of Nokia 3
Nokia’s Impact on International Business as a Telecommunication Giant 5
New Products 8
Market Entry Strategy of Nokia 9
Foreign Direct Investment 11
Mergers, Collaborations and Acquisitions by Nokia 12
Foreign Exchange Market Impact over Nokia 14
Culture and Environment 16
Summery 18
References 19
Introduction
The mobile phone usage is increasing every day, revolutionizing the field of technology and our lives throughout the world. We all spend a considerable amount of time using our mobile phone for various purposes making it the gadgets that we use most frequently.
Nokia is one of the biggest brands in Telecommunications Industry globally. It enjoys a market share of around 35% at the moment. The Finland based company Nokia caters to GSM as well as CDMA segments. Nokia's phones are loved by a lot of people and its name is synonymous with reliability. Nokia has its presence in every segment of the market. It offers the cheapest of phones with the most basic features as well as high-end swanky phones with all the latest features.
The purpose of this essay is to briefly look at Nokia’s impact on the international business under the following topics.
• Nokia’s market entry strategy
• Foreign Direct Investment
• Foreign Exchange Impact over international Trade of Nokia
• Culture of Nokia and CSR
This will help how Nokia’s way fits in to the theories of International Business.
History of Nokia
Nokia was founded by Fredrik Idestam in 1865 as a wood-pulp mill in south-western Finland. It was later relocated to the town Nokia where the company got its name. The name Nokia is an old Finnish word for a dark, furry animal (such as the sable).
In the beginning of the 20th century Finnish Rubber Works established its factories and began using Nokia as its brand. The companies merged in 1967 as Nokia Corporation, which went on to produce paper products, bicycles, car tires, footwear, personal...