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NOKIA AND THE CELLULAR PHONE INDUSTRY
The case is situated in the spring of 1994 when Nokia just finished a successful year with an increase of more than 70 % of the profits and forced to many of their competitors to shut down or sell out.
The phone industry was increasing with a presence on more than 90 countries with cellular services.
With the support of the Nordic governments of this area was the first to establish cellular services, with a penetration rate of up to 10% and other countries adapt these technology (like France, Spain and Austria among others). Take in consideration that Germany only had a 2.47% and USA 6% of penetration. The domina
INDUSTRY Introduction, Strengths Assembling, Nokia Finland, Buyer Power, Threats Technology, Changing Prices, Weaknesses Process, Substitutes Iridium, Opportunities OEM, Spain Austria, cellular services, phone industry,
Nokia
NOKIA AND THE CELLULAR PHONE INDUSTRY
The case is situated in the spring of 1994 when Nokia just finished a successful year with an increase of more than 70 % of the profits and forced to many of their competitors to shut down or sell out.
The phone industry was increasing with a presence on more than 90 countries with cellular services.
With the support of the Nordic governments of this area was the first to establish cellular services, with a penetration rate of up to 10% and other countries adapt these technology (like France, Spain and Austria among others). Take in consideration that Germany only had a 2.47% and USA 6% of penetration. The domina
INDUSTRY Introduction, Strengths Assembling, Nokia Finland, Buyer Power, Threats Technology, Changing Prices, Weaknesses Process, Substitutes Iridium, Opportunities OEM, Spain Austria, cellular services, phone industry,