The book “obvious Adams “ written by Robert R. Updegraff , was written 90 years ago in 1916. The good news about this book is that its just 40 pages long , contains no jargon or graphs or complex research.
This book explains things in the simplest form. It can be said that any one who is goin to seek his fortune in the advertising business should have Obvious Adams for a handbook. Just not that, anyone who seeks hisfortune in anything might be aided by the common sense and business acumen displayed in this little volume.
According to jack Trout, this is the best book he ever read. That is because the search for any marketing strategy is the search for the obvious. That is because what is obvious to you while marketing , will then become obvious to the customers.
Even though this book was written long ago, the information it gives is timeless. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Obvious Adams soon became a legendary character. People wanted to know if this man really existed and if yes they wanted to engage his services.His “ obviousness” influenced the thinking of some of the outstanding business leaders of the day. Obvious Adams is known as a business classic and has found its way into anthologies of business literature.
The story is really simple and it may seem a bit old-fashioned to the modern leader, and he may just regard it as a short story about an advertising man.But there is a basic idea in this simple story which is both universal and timeless.
Obvious Adams is a story about a simple man who was so simple that people couldn’t believe that he was the most-talked –of man in the advertising business, the Obvious adams of the biggest Advertising Agency in NewYork. People say they have heard O.B.Adams talking and that he never said anything that they didn’t know already. They say he was a disappointment. But...