DD131 TMA 02
Essay Plan
Title: Outline the nature of supermarket power on the high street and beyond.
Introduction: Introduce the topic and briefly outline the key points.
Key Point 1: How supermarkets have transformed the shopping experience over the last 20 years or so. Explain how including market and buyer power. Example of the big 4 having three quarters of the market share. This is key because it is an ongoing debate about the pros and cons of this change.
Key Point 2: Supermarkets are bad argument. Include domination, zero-sum power and plus sum power, loss of independent retailers due to pricing, victories in planning applications, local supermarket branches in high streets, repression of those unable to travel to out of town locations, seduction through dominance. Example of dominance in Inverness.
Key Point 3: Supermarkets are good argument. Include choice, low prices, convenience of location and accessibility, free parking, regeneration in a changing world, more opportunities for specialist shops to thrive on the high street. Example of regeneration being Linwood.
Key Point 4: Global arguments for and against. Include influence on small suppliers, global influences on large supplier relationships, sweatshop perception, bad jobs are better than no jobs, international supply chain. Example of impact on supplier workforce.
Conclusion: Sum up key points. Include statement about how important it is to get to the bottom of the argument as vital planning is done on evidence gathered.
Outline the nature of supermarket power on the high street and beyond.
In order to outline the nature of supermarket power on the high street and beyond I will discuss the current trends in shopping, the benefits and disadvantages of the rise of the supermarkets and how their existence impacts on international supply chains. At each stage I will show how all of this puts power into the hands of the supermarkets and how they use...