Explain different types of business information, their sources and purposes
Verbal
Verbal communication could be done in different ways as face to face, Skype, Phone Call, Conference calls, meetings etc. Verbal communication is the best way to communicate with people and where there will be fewer errors made. In a face-to-face conversation it's a good way to communicate as the other people listening are able to understand further through your emotions, face reaction and hand gesture. However having face-to-face conversations wouldn't always give you the chance to meet them in person, where as in a telephone conversation you have the chance if they are free to talk to them. In M&S they have customer services at each M&S store. The staff at the store or the staff answering the phone will ask what queries the customer has and help them to solve the problem. Some customers feel happier to communicate face-to-face to the customer service as they feel they understand face-to-face and are able to ask more questions. Whereas in a phone call there will be issues where you can't hear the other person on the phone, issues with their accent and there could be phone costs.
Written
Written communication can be done in a number of different ways such as; letters, postcards, brochures, contracts and newspapers. Written communication is best to use when wanting to save money as you are able to send an email as opposed to having to call long distances and incurring extra charges. It also allows there to be written proof that something was said or sent should a dispute ever arise. Disadvantages can include that there is a delay in communication especially when sending overseas as it may take a while to get to the intended recipient. Also another huge issue is, once it’s on paper anyone can read it so brings in an element of a lack of secrecy. Marks and Spencer’s will use written communication as it brings in personal selling thus making the audience its reaching feel like...