Alyssa Terranova
Budweiser
Branding, MKTG 1020-W01
Table of Contents
Section One: Brand Inventory
* Introduction...................................................... 3
* Company Info .................................................. 3
* Owner of the Brand.......................................... 3
* Products/Services............................................ 4
* Elements Inventory .......................................... 4
* E-active Marketing ........................................... 6
Section Two: Brand Exploratory
* Positioning ....................................................... 7
* Target Market .................................................. 7
* Pricing Strategy ............................................... 8
* Promotion ........................................................ 8
* Distribution....................................................... 9
* Competition...................................................... 9
* Brand Value ..................................................... 10
Section Three: Recommendations
* Product Recommendations.............................. 10
* Positioning Recommendation .......................... 11
* E-active Marketing Recommendations ............ 12
Work Cited ........................................................................... 13
Images.................................................................................. 14
Section One: Brand Inventory
Introduction
Budweiser is a pale lager produced by Anheuser–Busch InBev. Introduced in 1876 by Adolphus Busch it has grown to become one of the highest selling beers in the United States, and is available in over 80 markets worldwide. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world. It is a filtered beer available in draught and packaged forms.
Company Information
Based in St. Louis,...