Primark’s business network
&
France apparel market
Table of Contents
Introduction…………………………………………………………………………………………2
Primark’s resource base………………………………………………………………………….2
Primark’s business network and relationship………………………………………………..3
Garment suppliers……………………………………………………………………….……..4
System and Logistic suppliers……………………………………….……………….……..4
Customers………………………………….…………………………….……………….……..5
France apparel market………………………………………………..…………………………..3
Market overview………………………………………………..…………………….………….6
Supply chain………………………………………………..………………..…………………..6
Consumer………………………………………………..………………………………………..7
Cultural………………………………………………..…………….…………………….……....7
Conclusion………………………………………………..…………………………………..……..8
References………………………………………………..…………………………………..……..9
Introduction
The aim of this report is to provide management team of Primark with company’s business network overview and France apparel market information in order to procure the fundamental idea about new market destination of Primark.
Primark overview
Resource base
Primark focus on value of product in term of low price and good quality as stated in its slogan, “Look good, pay less” (Primark 2009). In order to deliver its promise, many resources have been used which can be described as follows:
• Skills and knowledge of human resource from both internal organization and supplier sides play an important role to drive primary and support activities in effective way.
• Acquiring many prime locations for its outlets in many countries such as UK, Spain, Ireland, latest in Germany and Portugal which deliver convenience to customers and also provide cost saving and increase opportunity to make the profit to its business (Primark 2009).
• Strong distribution network result from strong relationship with TNT fashion group and SGI greenstone limited, provide fast delivering in the right time and inventory handling in two distribution...