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How the Web Changes the Old Marketing Rules
• By Mike Moran
• Jun 27, 2008
• Sample Chapter is provided courtesy of IBM Press
[pic]Article Contents
[pic]Article Contents
1. The New Marketing Communication
2. The New Marketing Segmentation
3. The New Direct Marketing
4. Summary
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Mike Moran
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This chapter is from the book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
The Web is a great marketing tool, and the potential is beginning to be realized, perhaps by your own competitors. The Web brings big changes to marketing as we know it. Find out how it's affecting marketing communication, segmentation, and direct marketing.
• "Why, a child of five would understand this. Quick, someone fetch a child of five."
• —Groucho Marx
Chapter Contents
• The New Marketing Communication 6
• The New Marketing Segmentation 11
• The New Direct Marketing 15
• Summary 19
My...